Meta Media 00072 Prospectus Information

Company Overview

Stock Name	Meta Media
Stock Code	00072
Company Full Name	To be extracted
Industry	娱乐/媒体
Principal Activities	本集團是一間傳媒公司，主要在香港及中國從事雜誌經營，包括於香港出版《號外》及銷售其廣告版面，以及在中國為中國雜誌提供內容製作、顧問、管理、廣告及其他支援服務、推廣和發行及銷售其廣告版面，為廣告客戶提供綜合市場推廣解決方案。
Listing Date	2009-09-09
Listing Rules Era	Old Rules
Listing Rules Chapter	To be extracted
Weighted Voting Rights (WVR)	No
Registered Address (Mainland China)	To be extracted
Business Address (Hong Kong)	To be extracted
Place of Incorporation	To be extracted
Listing Method	To be extracted
Listing Board	Main Board
Website	modernmedia.com.cn
Share Registrar
Registrar Contact	To be extracted
A-Share/US Dual Listing	No

Offering Mechanism	Mechanism A
Offer Price	HK$ 1.29 / shares
Offer Price Range	To be extracted
Lot Size	To be extracted
Entry Threshold	To be extracted
Par Value	RMB 0.01 / shares
Offer Period	2009-08-28 to 2009-09-02
Global Offering Shares	100,000,000 shares
HK Public Offer Shares (Initial)	10,000,000 shares (10.0%)
Public Offer Lots (Initial)	To be extracted
International Placing Shares (Initial)	90,000,000 shares (90.0%)
Offer Ratio	~10.0%
Total Shares Post-IPO	400,000,000 shares
Greenshoe (Over-allotment Option)	Yes
Stabilizing Manager (Greenshoe)	To be extracted
Cornerstone Share	No cornerstone investors
Clawback Tiers	To be extracted
Reallocation Option	Yes
Total Global Offering Size	HK$ 129,000,000

26Q4 Regular Review
Inclusion Pathway	Regular Path
HK Market Cap	HK$ 102.6M
Est. Threshold	HK$ 9.44B
Analysis Result	HK market cap below threshold, need +9108%

Market Cap (at Offer Price)	HK$ 564,000,000
Pre-IPO Valuation (Last Round)	Not disclosed
P/E Ratio	約9.0倍至11.0倍（按指示發售價下限1.15港元至上限1.41港元）
Profit/Loss Status	盈利約人民幣45.0百萬元
Period-End Cash Balance	To be extracted
Listing Expenses	~HK$ 21,900,000
Listing Expenses / Funds Raised	~16.98%
Total Pre-IPO Investment	To be extracted

Unit: '000 RMB

Income Statement

Item	2006	2007	2008	2009-03
Revenue	231,302	281,085	347,825	60,022
Cost of sales	-107,114	-117,443	-142,839	-36,325
Gross profit	124,188	163,642	204,986	23,697
Other income and gains, net	75	355	1,743	2,470
Selling and distribution expenses	-35,918	-51,502	-72,390	-18,117
Administrative expenses	-46,937	-62,916	-77,393	-18,771
Operating profit	41,487	49,444	56,432	-10,705
Net finance costs	-51	0	0	-171
Share of associates and JVs	0	116	571	-83
Profit before tax	41,436	49,560	57,003	-10,959
Income tax expense	-5,486	-7,760	-11,985	1,242
Profit for the year	35,950	41,800	45,018	-9,717
Profit attributable to owners	35,950	41,800	45,018	-9,717

Balance Sheet

Item	2006	2007	2008	2009-03
Cash and cash equivalents	17,815	46,379	37,291	11,610
Trade and bills receivables	75,590	71,954	94,187	72,983
Total current assets	134,167	190,647	224,599	180,044
Total assets	146,159	229,824	301,429	257,760
Total current liabilities	65,216	106,797	136,353	92,650
Total liabilities	65,216	106,797	136,353	102,287
Total equity	80,943	123,027	165,076	155,473
Equity attributable to owners	80,943	123,027	165,076	155,473
Interest-bearing borrowings	0	29,028	27,596	24,197

Cash Flow Statement

Item	2006	2007	2008	2009-03
Net cash from operating activities	8,376	29,099	37,077	-20,490
Net cash from investing activities	-4,198	-29,474	-45,489	-1,816
Net cash from financing activities	-655	29,028	0	-3,372
Net increase in cash	3,523	28,653	-8,412	-25,678
Depreciation of PP&E	3,065	3,059	8,650	2,615
Purchase of PP&E	-4,944	-20,665	-46,126	-1,857

Income Statement

Balance Sheet

Cash Flow Statement

Source: Accountants' Report and Audited Consolidated Financial Statements

Use of Proceeds	約65%用於拓展中國雜誌組合（其中約35%經營新雜誌、約20%與國際出版商合作推出中文版、約10%對二線城市雜誌投資）、約20%提升銷售及市場推廣、約10%擴大地理覆蓋、餘下用於一般營運資金。

Sponsor

ICBC International Capital Ltd

Reporting Accountant

KPMG

Property Valuer

CB Richard Ellis Ltd

No data

Position	Chinese name	English Name
Chairman	To be extracted	—
Company Secretary	To be extracted	—

No director data available.

Major Shareholders & Holdings	控股股東為邵先生