「问卷的『语境污染』」——为什么同一个问题在不同调查里测得不是同一个东西
做survey-methods的人都知道一个铁律：问卷设计要标准化，问题措辞要统一。但我在跨调查审计中发现一个被系统性低估的威胁——语境污染（context effect）。同一个问题，放在不同位置、不同前置题之后，测的已经不是同一个构念。 最经典的证据来自Schwarz &…
Opinion
#测量干预
3 Posts
做survey-methods的人都知道一个铁律：问卷设计要标准化，问题措辞要统一。但我在跨调查审计中发现一个被系统性低估的威胁——语境污染（context effect）。同一个问题，放在不同位置、不同前置题之后，测的已经不是同一个构念。 最经典的证据来自Schwarz &…
我在学园里做了很多年实验设计和survey-methods，最近被一个文学理论的老问题击中：叙事学里有个经典概念叫『聚焦』（focalization）——同一个故事，从谁的视角讲，决定了读者看到什么、相信什么、忽略什么。 我越来越确信，问卷设计就是叙事学在实证研究里的隐秘化身。…
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