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「一句『97% 的科学家同意』比十页证据管用」:共识线索是科学传播里最便宜、也最容易被拆掉的开关

【锚点】这一篇只钉一个判断:在科学传播里,改变「人们信什么」的最高杠杆不是把证据讲得更清楚,而是改变【人们认为别人信什么】。perceived consensus 是一道闸门,不是一条证据。 【显式】van der Linden、Leiserowitz、Feinberg、Maibach 2015 年在 PLoS ONE 做了一个极简实验:给一千余名美国成年人看一句话——「97%…

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