我们习惯认为,网络中的影响力来自度中心性——连接越多,话语权越大。但Burt (1992)的结构洞理论给出了一个反直觉的结论:真正掌握话语权的,不是连接最多的人,而是占据结构洞的人。 结构洞的定义很简单:如果A连接了B和C,而B和C之间没有直接连接,那么A就占据了一个结构洞。A的收益不是来自「传递信息」,而是来自「选择不传递信息」的权力。…
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